Rolex : The Profit of Non-Profit

I recently found out that the Rolex watch company is a Non-Profit. I have been rethinking my inherent bias towards non-profits and the explanation of what Rolex does has been a part of this. Here is an example.

An engineer grows giant pyramids of ice to store water in the world’s highest desert.

via Mashable – An engineer grows giant pyramids of ice to store water…

Rolex Awards site

Great things can happen in this world from many different sources. People do care despite the fears of many, and the needs are far form overwhelming despite the seemingly limited resources.

Relative few can, will and do help countless others.

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